TikTok Introduction

Updated: Nov 4

If you're like me and you came into the social media game 20 years ago with MySpace and you made the leap to Facebook, then Instagram, dabbled in Snapchat, perhaps you've looked at Twitch and are now faced with learning TikTok for your business, this is article is for you as way of a brief introduction into the world of TikTok.



In today’s society, most people know about the new trending app, ‘TikTok’. TikTok is one of the world’s top trending apps associated with social media. This app allows everybody from around the world to connect with one another just through videos. There are people of all ages and different cultures on the app. You can build new friendships and watch videos specifically for you just from joining the app. When most people think of the app, they think about their videos going “viral”. Great news! You have just as great of a chance to go “viral” as everyone else on the app does. It is all about content.


Some people question when joining the app, “How do you work TikTok?”. TikTok is a super easy app to work with. To begin, you have a chance to look at just the videos from people you follow, and you also have a “For You” page. The For You page is made specifically for you. It is based off the people you follow, the videos you like, and the content you prefer to watch. As for making videos yourself, you can either record videos up to one minute on the app, or you can import videos up to one minute from your phone. You can use hashtags within your caption to float your video around to different places. There are also different filters, speeds to record, and effects you can use on your video to make your content special and dedicated to you.


Another frequently asked question newcomers have about the app is, “What do you even do to get famous?”. That’s the amazing part about Tiktok. You can do whatever your heart desires, and you still have the same chance to go viral. Some different things that go viral on the app are dancing videos, singing videos, tutorials or DIY’s, and just funny content in general. TikTok is an app that gives you the opportunity to be unique and show off some funny or hidden talents you have. You would be surprised on how many people go viral just from being their unique selves.


TikTok is also an app to make a profit from. If your videos do happen to go viral, and you get a following base from them, you can make money from them! TikTok pays their creators directly through a “CreatorFund”. For the CreatorFund to become available, you must be 18 years or older, and it typicaly starts around 100,000 followers, or less. The app is all about the content you put out there, and most people really enjoy new content put out for them to see. Once you have a consistent following base, you can have brand deals and sponsorships for your videos, which brings in revenue as well.


TikTok is a great way to show the uniqueness everybody has within them. The app genuinely gives everybody a chance. It is a great way to see different people’s lives all across the world. It is also a great way to start anything you prefer from the bottom up. TikTok is an amazing app to build new connections, make money, and make you smile.

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