At one time, a record label was the only way to seriously to develop the career of an emerging recording artists. Today, when a major label signs a new artist or band, they presume the act has sufficient musical, songwriting, and performance talent, and are ready for the big time aka data points. So, it is up to the emerging artist to put some serious effort into developing their online exposure, develop their performance savvy, and make a splash in the market place.   

You can still see cases of a major label committed to artist development when you look at some of the successes of today's teen acts that dominate the pop music charts. If a thirteen or sixteen year old boy or girl has the looks, personality, and musical talent at such a young age, the labels can sign long term contracts with them, and it provides many years for their investment to pay off. But where does this leave everyone else who doesn’t catch the eye of a major label?

In today's competitive music business, the responsibility for artist and product development has been given to independent labels and entrepreneurial artists to nurture talent by fine-tuning their artistic and business development, and slowly growing their careers.  

At Splash Box Marketing, we can assist you to achieve several of the important milestones to get you noticed and point you in the direction of others that can help as well.

An artist will need to find a balance between developing their music and also developing the business side of their art to achieve some success. These two elements are each important if you wish to make a living with music.

When you get started, managing your career will be your responsibility; with a goal of creating enough noise about your music that you can attract professional management.

Branding is important in your quest. Make sure that what people hear is reflected in what they see in how you dress, your promotional materials, your CD artwork, social media and website. Consistent branding will make you more memorable and make you look more professional.

Artist development, as you can see, is a combination of creative and business issues, like marketing strategy and advertising techniques, that must be dealt with to make your music, and the business surrounding you music, run smoothly.